ErieBrewed » Artisan Beer
Posted By Jason on July 20, 2010
I think an uphill battle a lot of us small-scale craft breweries have had to face is getting the idea that brewing is a mix of art and science. I’ve actually had people ask me “what kind of machine turns water into beer?”. no beer machines..yet.A lot of breweries focus on either one aspect or the other; science or art. I tend to view myself as an artist with a good grasp of the science. for me, brewing isn’t about making the exact same beer over and over again, it’s about letting my mood, the ingredients I could get that month and/or even the time of year affect how I brew. for instance, I decided to add Centennial hops to the latest batch of IRA…why, because I like them and I think you will to. maybe if I like them a lot, I will keep adding them, maybe not. the beer stays the same, so you know that when you buy a bottle or a pint, the quality will be excellent and the flavor will be 95% the same but there also may be a little surprise in that glass for you as well. this goes against everything the the macro-breweries have shoved down consumers throats…beer should be bland, watery and consistent. Beer is a similar food product as bread. Both products are affected by things like yeast, grains, water, herbs and the brewers/bakers finesse in putting them all together. I buy the best ingredients I can afford, and use them regardless of expense (for instance..how many hops I dry hop the IRA with). Cost is more of a side thought but quality and creativity are always on the forefront.so, if you buy a bottle or pint of IRA and find it not exactly to your liking, send me an email and tell me why you did or did not absolutely love my beer. Also, please be adventurous and buy a bottle from time to time, I’ll try to keep you on your toes.SlainteJason Laveryjason@laverybrewing.comwww.laverybrewing.com
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